Visual Branding
“A brand is a person’s gut feeling about a product, service, or company. It’s not what you say it is. It’s what they say it is.”
- Marty Neumeier, The Brand Gap
Branding is not just about a well-designed logo or a beautiful color palette. A brand is a person’s gut feeling about a company. But how do we influence someone’s gut feeling?
Whether you are a brand or a small business, I’m passionate about diving deep into a company’s challenges, mission, and the story of why they started it all. By pairing these insights with thoughtful design, we can collaboratively rediscover your brand story, brand voice, and create a visual identity that is truly authentic to your brand.
Here are samples of branding projects I have worked on:
HUSLN | Mobile App
HUSLN is a CrowdSourcing-as-a-Service Platform, developed to economically stimulate communities while evolving artificial intelligence. I helped HUSLN launched their brand by developing their visual identity and style guide.
Kaleido | Company + App Logo
Brandify Summit | Event Branding
Brandify Summit is an annual digital marketing conference to connect and educate brand marketers and technology partners in the local marketing space. The Brandify marketing team and I designed the event experience from visual identity, marketing collaterals, presentation decks, to videos.
A Window Between Worlds | Branding
A Window Between Worlds (AWBW) is a nonprofit organization dedicated to using art as a healing tool to transform individuals and communities impacted by violence and trauma. I collaborated with my Design For Good team members to create a new logo and brand style guide for AWBW’s internal marketing team.
Marbeeda Cafe | Branding
Marbeeda Cafe is an imaginary cafe that me and my friends dream about opening in the future. I designed the logo, window decal, and wooden pin designs.
Where2GetIt | Branding
Where2GetIt is a digital marketing company providing location-based marketing services to Fortune 500 companies across restaurant, retail, manufacturing, and finance industries. I helped them refresh their brand identity across web, social media, and all marketing and communication assets.
